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Heineken
We worked with Heineken to develop a global brand valuation and brand performance reporting system. The system was integrated with the existing brand metrics reporting to compare the relative strength of portfolio brands and competitors in and across geographic markets. The findings were used to inform portfolio management and marketing investment allocation decisions.
Testimonial
Brand Finance conducted a brand valuation and brand performance reporting system for key Heineken brands in a number of its international markets. Following a competitive pitch involving other well known brand valuation consultants, we chose Brand Finance for its expertise, flexibility and cost-effectiveness.
The valuation involved extensive research and analysis of market research and financial data for both Heineken brands and competitor brands.
I have no hesitation in recommending Brand Finance to conduct complex, high profile international brand valuation and measurement analysis.
Global Brand Director
Heineken
