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Shell
Shell has worked with Brand Finance on over 70 projects over the last 13 years. Our close working relationship has given us a deep understanding of its business and markets, allowing us to add more value and building incrementally on previous analysis in new ways.
Our work with Shell has spanned the full spectrum of our service offering, from marketing and strategy to financial and transactional applications, including:
• Valuation & Transactions: brand valuations, centralising brand ownership, royalty rate reviews, transfer pricing support, JV licensing, brand divestment, licensing & franchising workshops.
• Strategy & Analytics: brand strategy, brand performance measurement (brand scorecards), brand architecture, IP management best practice, sponsorship evaluation, brand extension, reputational risk assessment, NPD and econometric modelling.
Testimonial
Shell has worked closely with Brand Finance on a number of brand valuation projects since early 1998. Brand Finance was selected on the strength of their independent flexible approach and their ability to adapt brand valuation methodology to specific business models.
Brand Finance has worked with the Shell Global Brand team to develop a model which incorporates Shell's global brand tracking measures and financial data. This provides a system which monitors global brand value, broken down by country and business.
I am pleased to recommend Brand Finance as a professional and flexible organisation.
Senior Director
Shell International Oil Products
