Technological Challenges for Bank Brands
Challenger banks and other unconventional lenders are increasingly using digital innovations to capture market share from the traditional players. It has been estimated that such competition could erode one third of traditional bank… read more
The effect of a country’s national image on the brands based there and the economy as a whole is now widely acknowledged. In a global marketplace, it is one of the most important assets of any state.
Brand Finance specializes in the evaluation of intangible assets such as… read more
Singapore Management University and Brand Finance Singapore present:
Brand Finance Asia-Pacific Forum 2014
“Managing successful brands across different cultures”
Come and join us as we reveal our 2014 Brand Finance Annual Report on… read more
Brand Finance New York Banking Forum 2014
Managing banking brands in a post-recession era: Are banks adapting to change?
As we emerge from the global banking crisis and the storm clouds appear to be finally clearing, we take a closer look at what banks are doing… read more
For agenda see "Downloads" in the bottom right corner
The Rt Hon Dr Vince Cable MP , Secretary of State for Business, Innovation and Skills António Horta-Osório, Group Chief Executive of Lloyds Banking Group Benny Higgins , Chief… read more
The 10th annual BrandFinance® Forum London
'Understanding the Value of Auto Brands'
The 10th annual BrandFinance® Forum will be held this year at the prestigious and historic Royal Automobile Club. This year's theme will focus on brand valuation, insight and… read more
Strong, well managed brands convey the clear message that they will deliver on their promise. How can brands retain their ability to drive sales as the world becomes smaller, new markets and competitors emerge and consumers increasingly expect more from their trusted brands, yet, via the… read more
The topic of brand management is becoming increasingly complicated in the contemporary brand management space. Increasingly there are different ideas and research put forward to argue for who drives the success of a brand. Is it the customer, the employees, the management, or the CEO?