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Past event.

Book Launch - Luc Bardin

Thursday 11 May 2017, 18:00 - 21:00

Event overview.

Join us at Brand Exchange for book launch of "THE Enduring Strategic Brand" by Luc Bardin, former Group Chief Sales & Marketing Officer for BP.

In his new book, Luc investigates what it takes to build and grow a Strategic Brand and offers an effective system of 13 vital brand imperatives that empower the enterprise to outperform competitors.

Through candid and unique interviews with over 40 C-suite leaders - as well as ground-breaking forensic analysis of 20 Brands from BMW to BP and Airbnb to TATA – “THE Enduring Strategic Brand” shows that the best performing organisations are built on Strategic Brands.

Please RSVP to join us for a presentation and Q&A session with Luc as he discusses what it takes to grow and sustain a Strategic Brand in our brave new world where disruption is the new normal.

We look forward to seeing you there.

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Luc Bardin

Chairman, Strategic Partnering Ltd; Non Executive Director; Former Group Chief Sales & Marketing Officer, BP plc


18:00 - 18:30 Registration & Welcome Drinks
18:30 - 19:30 Presentation + Q&A
19:30 - 21:00 Networking Drinks


Brand Exchange
3 Birchin Lane


Thursday 11 May 2017
18:00 - 21:00

Get in touch
T +44 (0)207 389 9400


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