Thursday 11 May 2017, 18:00 - 21:00
Join us at Brand Exchange for book launch of "THE Enduring Strategic Brand" by Luc Bardin, former Group Chief Sales & Marketing Officer for BP.
In his new book, Luc investigates what it takes to build and grow a Strategic Brand and offers an effective system of 13 vital brand imperatives that empower the enterprise to outperform competitors.
Through candid and unique interviews with over 40 C-suite leaders - as well as ground-breaking forensic analysis of 20 Brands from BMW to BP and Airbnb to TATA – “THE Enduring Strategic Brand” shows that the best performing organisations are built on Strategic Brands.
Please RSVP to join us for a presentation and Q&A session with Luc as he discusses what it takes to grow and sustain a Strategic Brand in our brave new world where disruption is the new normal.
We look forward to seeing you there.
Chairman, Strategic Partnering Ltd; Non Executive Director; Former Group Chief Sales & Marketing Officer, BP plc
|18:00 - 18:30||Registration & Welcome Drinks|
|18:30 - 19:30||Presentation + Q&A|
|19:30 - 21:00||Networking Drinks|
3 Birchin Lane
Thursday 11 May 2017
18:00 - 21:00
T +44 (0)207 389 9400
There are currently no downloads associated with this event.