Monday 1 April 2019, 14:00 - 17:00
Brand Dialogue, a value-based communications agency, and OriGIn, a network promoting geographical indication (GI) products globally, are organising a workshop to explore the branded business value of GIs and their market situation following the withdrawal of the United Kingdom from the European Union.
The workshop will take place the day before the Brand Finance Global Forum: Understanding the Value of Geographic Branding and will include discussions on how GI brands can achieve commercial success in an ever-evolving global marketplace. Hear from speakers representing leading consortiums and trade bodies as they share the best strategies for GIs moving forward.
Brand Dialogue, a sister company of Brand Finance, has been promoting GIs in the UK for more than 25 years. Past and present clients include the Consortium of Parmigiano Reggiano, the Consortium of Prosciutto di Parma, Gorgonzola, Alaskan Salmon, and Picota del Jerte Cherries.
Join our experts and guest speakers as we explore the issues concerning GI brands in the post-Brexit future.
Director, Parma Ham Consortium
Chief Executive, Brand Finance plc
Managing Director, oriGIn
Programme To Be Announced