'Understanding the value of sports brands'
Sports have made it through the worst of the recession by offering a platform for brands to engage with vast audiences in an increasingly fragmented media landscape. These highly attractive platforms have meant that sports have received large amounts of funding, especially in football and in the run up to the London Olympic Games.
Post financial crisis, banking investment in sports has dramatically decreased meaning that sports have had to adjust their sponsorship base. However, is it likely that this new sponsorship base will continue to fund the vast majority of sports, which will inevitably receive a lot less coverage, once the Olympics is over?
At the Brand Finance Annual Forum we hear from leading business people and academics who will look at the strength of sports franchise, team and individual brands as well as exploring the value that sports brands bring to commercial brands.
CEOs, CMOs, CFOs and Senior Managers of Sports and Corporate Brands who are interested in understanding the value of their brands and sponsorship. There will be about 120 delegates, mainly senior clients, in attendance.
Please download the event agenda for full prgramme details.
You may also like to attend our workshop themed ‘How to measure the ROI in sponsorships’ to be held on Wednesday 24th October 2012 at the RAC, Pall Mall.
The workshop will be held from 13:00 – 17:30 and include a buffet lunch from 13:00 – 14:00.
There are only a small number of remaining places. To book your place(s) please email Robert Haigh ([email protected]) or Tom Connell ([email protected]) or call +44 (0) 207 389 9400.
|
13:00 - 14:00 |
Registration and buffet lunch |
|
|
14:00 - 14:15 |
Welcome and introduction remarks |
David Haigh Chief Executive Brand Finance Plc |
|
14:15 - 15:00 |
Using sports sponsorships to enhance brand reputation and drive brand value |
John Davies Instructor of Marketing University of Oregon |
|
15:00 - 15:45 |
Payback from sponsorship and naming rights |
Elise Neils, Managing Director, Brand Finance USA |
|
15:45 - 16:15 |
Refreshment break |
|
|
16:15 - 17:00 |
How sports sponsorship affect the drivers of brand preference as measured by qualitative research |
Andy Moore, Global Managing Partner, Nunwood |
|
17:00 - 17:15 |
Techniques available to measure Sports Brands and their effects on commercial brands |
Dave Chattaway, Valuation Director, Brand Finance Plc |
|
17:15 - 17.30 |
How Brand Finance can help you |
David Haigh, Chief Executive, Brand Finance Plc |