Brand Finance

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Past event.

Brand Finance Asia Pacific Forum 2017: Brand Governance - Building the Brand Inside Out

Monday 11 December 2017, 08:30 - 12:00


Event overview.

One of the greatest challenges of managing a business effectively requires proper brand management. Brand Governance involves helping a brand to create or improve internal brand management tools like policies and procedures, guidelines, audit and compliance processes, brand risk measurement and KPIs. It involves driving the internal culture where internal values and behaviours are reflected externally through a positive brand experience.


Gain first-hand insights from world leading brand practitioners and cutting-edge thinkers who will share their best practices, knowledge and expertise about managing brands.


Through interactive discussion panels, thought provoking ideas and objective debates, Brand Finance Asia Pacific Forum 2017 will help you to be successful brand ambassadors who will be instilled with a strong sense of pride and loyalty in the brand. Ask questions and hear from the panellists as they share and discuss the trends and influences affecting brands today. Expand your network with international colleagues and gain first hand insights from the world’s leading brands.

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Speakers.

Sutapa Bhattacharya

General Manager (Strategic Communication & Branding), Tenaga Nasional

Samir Dixit

Managing Director, Brand Finance Asia Pacific

Clare Louise Kenny Tipton

Chief Marketing & Sales Officer, Sime Darby Property


Programme.

08:30 - 09:00                 

Registration

 
09:00 - 09:15

Keynote Opening Address by Brand Finance

 

Samir Dixit, Managing Director

Brand Finance Asia Pacific

09:15 - 10:30

Panel Discussion: 'Challenges of Driving Importance

of the Brand Internally'

Moderator:

Samir Dixit, Brand Finance Asia Pacific

Panelists:

Clare Louise Kenny Tipton, Sime Darby Property

Sutapa Bhattacharya, Tenaga Nasional

10:30 - 11.00

Presentation of Brand Finance League Table Findings

and Reveal of the Top 100 Malaysia Brands

 
11:00 - 12:00

Networking Luncheon

 

 

Where.


The Westin Kuala Lumpur,
199 Jalan Bukit Bintang,
55100 Kuala Lumpur,
Malaysia


When.

Monday 11 December 2017
08:30 - 12:00

Get in touch

events@brandfinance.com
T +44 (0)207 389 9400


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