Brand Finance

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Past event.

Brand Finance Asia Pacific Forum 2018 - Brand Risk in the 21st Century

Thursday 2 August 2018, 08:30 - 14:00


Event overview.

One of the many challenges of managing a business effectively requires proper brand management and the risk that are being exposed to the brand. Brand Risk comes in the form of reputation, recognition, awareness, positioning, customer perceptions and more. Brand Risk if not identified and managed properly will have the potential to lose their value and causing the brand to fail in the market.

Gain first-hand insights from world leading brand practitioners and cutting-edge thinkers who will share their best practices, knowledge and expertise about how to identify, mitigate and treat brand risk especially in the 21st century.

Through interactive discussion panels, thought provoking ideas and objective debates, Brand Finance Asia Pacific Forum 2018 will help you to be successful brand ambassadors who will be instilled with a strong sense of pride and loyalty in the brand. Ask questions and hear from the panellists as they share and discuss the trends and influences affecting brands today. Expand your network with international colleagues and gain first hand insights from the world’s leading brands

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Speakers.

Bhavik Bhatt

Strategy Director, The Bonsey Design Partnership

Ashok Charan

Practice Associate Professor, Department of Marketing NUS Business School

Samir Dixit

Managing Director, Brand Finance Asia Pacific

Seth Hays

Chief Representative, Asia Pacific International Trademark Association (INTA)

Riaz Mehta

Founder & CEO, AllRites | Imagine groupd TV

Iwan Setiawan

Chief Operating Officer, MarkPlus, Inc

Dennis Tan

Chief Executive Offficer, Avatec. Ai

Roger Wang

President, Marketing Institute of Singapore


Programme.

08:30-09:00

 Registration

 
09:00-09:05  Opening Address

Mr Roger Wang, President,

Marketing Institute of Singapore

09:05-09:10  Keynote Opening Address

Mr Samir Dixit, Managing Director,

Brand Finance Asia Pacific

09:10-09:30

 Best Practise Aspects

 Brand Risks in the 21st Century 

Mr Samir Dixit, Managing Director,

Brand Finance Asia Pacific

09:30-09:50

 Professional Body Aspects

 How regulations are chipping away at brand innovation 

Mr Seth Hays, Chief Representative,

Asia Pacific International Trademark Association

09:50-10:10

 Global Aspects

 Managing brand risks in a multidimensional world

Mr Iwan Setiawan, Chief Operating Officer,

MarkPlus, Inc.

10:10-10:30

 Industry Aspects

 How to mitigate risk & damage to your brand

Mr Dennis Tan, Chief Executive Officer, Avatec.ai
10:30-10:50  Coffee Break  
10:50-11:10  Academic Aspects

Mr Ashok Charan, Associate Professor,

Department of Marketing, National University of Singapore

11:10-11:30  Inspirational Aspects

Mr Riaz Mehta, Founder & CEO,

All Rites | Imagine Group TV

11:30-12:15

 Panel Discussion: Identify & mitigating

 the different types of brand risk

Moderated by Mr Bhavit Bhatt, Strategy Director,

The Bonsey Design Partnership

12:15-12:35

 Presentation by Brand Finance: League Table Findings

 & Reveal of the Top 100 Singapore Brands

 
12:35-12:45

 Award Presentation Ceremony for Top 10 Companies

 
12:45-14:00  Networking Luncheon  

Where.


The STI Auditorium, Level 9 Capital Tower,
168 Robinson Road,
Singapore
068912


When.

Thursday 2 August 2018
08:30 - 14:00

Get in touch

events@brandfinance.com
T +44 (0)207 389 9400


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