Brand Finance

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Past event.

Brand Finance Banking Forum 2016

Thursday 11 February 2016, 09:00 - 14:00


Event overview.

Do Brands Count in Banking?

Banks have been heavily disrupted over the last 10 years and are set to undergo further profound changes over the next decade. Some contend that their brands have been so damaged by scandals that they have lost capacity to shape consumer choice. A growing minority are switching to challenger banks, but many see this as motivated by the unique technology these disrupters offer, rather than their brands.

So do brands still count in banking?

We will be discussing this question under four sub-topics:

Differentiation
Disruption
Dialogue
Distribution

Join us for what promises to be an exciting and timely debate.

Admission Free for Invited Guests

Click here to book tickets +


Speakers.

Brian Caplen

Editor, The Banker

Philip Davies

President EMEA, Siegel + Gale

David Haigh

Chief Executive, Brand Finance plc

Emma Isaac

Group Brand and Marketing Director, Barclays

Terry McParlane

Director of Marketing & Communications, Starling Bank

Zia Yusuf

Co-CEO, Velocity


Programme.

09:00-09:30 Registration & Breakfast                                                
09:30-09:35 Welcome & Introduction   
David Haigh, CEO, Brand Finance Plc                            
09:35-09:45 Brian Caplen
Editor, The Banker
09:45-10:05 Philip Davies
President EMEA, Siegel + Gale
(Distribution)
10:05-10:25 Emma Isaac
Global Brand & Marketing Director 
(Differentiation)                                
10:25-10:45     Coffee Break                                                                                    
10:45-11:05 Zia Yusuf
Co-Founder & Co-Ceo, Velocity
(Disruption)   

11:05-11:25

Terry McParlane
Director of Marketing & Communications
(Dialogue)
11:25-11:55 Panel Session - Q/A
Moderator: Brian Caplen
Philip Davies, Emma Isaac, Zia Yusuf & Terry McParlane
11:55-12:10 Concluding Remarks
David Haigh, CEO, Brand Finance Plc
12:10-13:30 Lunch & Networking

Where.


Brand Exchange
3 Birchin Lane
London
EC3V 9BW
UK


When.

Thursday 11 February 2016
09:00 - 14:00

Get in touch

events@brandfinance.com
T +44 (0)207 389 9400


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