Tuesday 5 February 2019, 08:15 - 14:00
The annual Brand Finance Banking Forum will focus on Refreshing Bank Brands to Meet Global Reputational Challenges. Each year, Brand Finance puts hundreds of the world’s biggest banking brands to the test, evaluating which are the strongest and most valuable. The 500 most valuable
banking brands in the world are included in the Brand Finance Banking 500 league table and published in The Banker magazine.
At the Brand Finance Banking Forum 2019, we will present the results of our annual brand valuation study into the world’s biggest bank brands and share perspectives on refreshing bank brands.
As the banking model changes to adapt to modern technology and evolving social fabric, it is essential for banks to refresh their brands to appeal to the modern customer. Many banks should enliven their image, but what measures are they taking to meet these challenges? Are banks doing enough to build brand resilience to safeguard stakeholder value? Should banks respond to brand activism when pressured to take a stance on societal changes? And should banks take more urgent steps to monitor their reputation and track brand value?
The annual Brand Finance Banking Forum is organised in association with The Banker magazine.
Editor, The Banker
VP and Market Leader, UK, Reputation Institute
Director, Brand Finance plc
Managing Director, Brand Finance
Programme To Be Announced Soon.