Tuesday 7 June 2016, 17:30 - 20:00
Converting Brand Strength into Commercial Success
It is becoming increasingly important for clubs, no matter what their size, to recognise the value of their brands. With increased broadcasting revenues and limited match day potential, brands are often overlooked as an opportunity to maximise commercial revenues and subsequently enable improved on the pitch performance. The Brand Finance Football 50 study is the only study of its kind to analyse and rank football clubs by the value of their brands, giving us a deep understanding and appreciation of the opportunities and challenges facing the industry.
How are clubs leveraging brand in an effort to become financially sustainable? What are the brand attributes that make for an attractive sponsorship proposal and how can both sponsors and clubs use brands for commercial benefit.
At the Brand Finance Football Forum we will be hearing from cutting edge thinkers, Directors of leading football brands and of large corporate sponsors. We hope that you come away with a better understanding of why brands matter in football and what they can do for you.
Chief Executive, Brand Finance plc
Managing Director, Brand Finance
Managing Partner, Sportsrisq Capital
Marketing & Communications Director, Everton FC
Brand Director, Allianz
|17:30 - 18:00||Registration & Refreshments|
|18:00 - 18:05||David Haigh, CEO, Brand Finance plc|
|18:05 - 18:15||Richard Haigh, Managing Director, Brand Finance plc|
|18:15 - 18:25||David Radford, Brand Director, Allianz|
|18:25 - 18:35||Richard Kenyon, Marketing & Communications Director, Everton FC|
|18:35 - 18:45||Max Hamilton, Consultant, Sportsrisq Capital|
|18:55 - 19:15||Panel Session - Q/A|
|19:15 - 19:45||Drinks & Networking|
3 Birchin Lane
Tuesday 7 June 2016
17:30 - 20:00
T +44 (0)207 389 9400
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