Brand Finance

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Past event.

Brand Finance Global Forum 2018: Understanding the Value of Brands in a Digital Age

Thursday 1 February 2018, 08:15 - 17:00


Event overview.

Brands are some of the most valuable assets that companies possess but the profound effect they exert on financial performance, shareholder value and market capitalisation continues to be poorly understood in some quarters.

Performing in a digitally-led world is one of the most hotly contested and least understood methods for building brand value. As brands redirect budgets towards this new lever, we intend to discuss the most effective ways to maximise digital’s impact on branded businesses.

The morning session will focus on how technology is disrupting business models and the afternoon discussions will centre around digital marketing and communications.

To download the Global 500 Report that was launched in February 2017, please click the link to the right. 

Click here to book tickets +


Speakers.

Prof. Patrick Barwise

Emeritus Professor of Marketing and Management, London Business School

Chris Clark

Former CMO, HSBC

Kate Cox

VP, CMO EMEA, GoDaddy.com

Kathy Dykeman

Director, Facebook

Paul Frampton

Former CEO, Havas Media Group

Sukhbinder Gill

VP and Chief Technology Officer for UK, Ireland and Israel, DXC.Technology

Martin Haering

CMO, Finastra

David Haigh

Chief Executive, Brand Finance plc

Amanda Jobbins

CMO, Oracle

The Rt Hon Matt Hancock MP

Secretary of State for Digital, Culture, Media and Sport, UK Government

John Mathers

Former CEO, UK Design Council

Liz Miller

Senior Vice President, Marketing, CMO Council

Alex Payne

Director, The Influence Room

Americo Silva

Global Head of Digital and Social Media, Shell

Simon Sproule

CMO, Aston Martin

James Welchman

Marketing Manager EMEA, Chevron Lubricants


Programme.

TIME           

AGENDA                                                                                  

SPEAKER

08:15 - 09:00    

Registration and Breakfast  

09:00 - 09:15

 

Welcome and Opening Remarks

 

David Haigh, CEO

Brand Finance

09:15 - 12:30

 

 

Morning Session:

'How Technology is Disrupting Business Models'

 

 

09:15 - 10:30

 

 

 

 

 

 

 

 

 

Keynote Speaker with Q&A:

'The Role of Digital in the UK Economy'

 

 

Speaker Session:

 'Why are the Big Tech Companies - and their Brands - so Valuable?'

 

Speaker Session:

'The Future Role of the Bank CMO: Die or Disrupt!'

 

The Rt Hon Matt Hancock MP,

Secretary of State for Digital, Culture, Media and Sport

UK Government

 

Prof. Patrick Barwise

London Business School

 

Martin Haering, CMO

Finastra

 

 

10:30 - 11:00

 

 

Coffee and Networking

 

 

11:00 - 12:30

 

 

 

 

 

 

 

 

 

 

Speaker Session:

'Digital Technology: The Catalyst to Becoming a Customer Centric Company'

 

Speaker Session:

'Digital is Important... But What's the Original idea?'

 

Panel Session:

'How Technology is Disrupting Business Models'

 

 

 

James Welchman, Marketing Manager EMEA

Chevron

 

John Mathers, Former CEO

UK Design Council

 

Joined by Amanda Jobbins, CMO

Oracle

Moderated by Chris Clark, 

Former CMO, HSBC

 

12:30 - 13:30

 

Lunch and Networking

 

 

13:30 - 17:00

 

 

Afternoon Session:

'How Digital Marketing is Creating New Communication Channels'

 

 

13:30 - 14:45

 

 

 

 

 

 

 

 

Speaker Session:

How to Manage Digital at Scale with Impact'

 

Speaker Session:

 '105 Years Old and Behaving like a Start Up: The Transformation of Aston Martin'

 

Panel Session:

'Strategies for Competing Against Challenger Brands'

Americo Silva, Global Head of Digital

Shell

 

Simon Sproule, Vo and CMO

Aston Martin

 

 

Moderated by Liz Miller, VP Marketing

CMO Council

14:45 - 15:15

 

Coffee and Networking

 

 

15:15 - 16:50

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Speaker Session:

'The Power of the New Branding Tool - The Advocate'

 

Speaker Session:

‘Understanding Business Growth with Incrementality Measurement’

 

Speaker Session:

'How Brand Purpose is Driving Digital Marketing Communications'

 

Panel Session:

'What's in Store for the Media Mix of Tomorrow'

 

Final Speaker:

'The Survival of Brands in a Digital and Cyber Age'

 

Alex Payne, Director

The Influence Room

 

Kathy Dykeman, Director

Facebook

 

Kate Cox, CMO

GoDaddy.com

 

Moderated by Paul Frampton,

Havas Media Group

 

Sukhi Gill, UK CTO 

 DXC Technology

 

16:50 - 17:00

 

Concluding Remarks

 

David Haigh, CEO

Brand Finance

17:00 - 19:00

Departure and Drinks

 

Where.


BAFTA 195 Piccadilly
London
W1J 9LN


When.

Thursday 1 February 2018
08:15 - 17:00

Get in touch

events@brandfinance.com
T +44 (0)207 389 9400


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