Brand Finance

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Upcoming event.

Brand Finance Global Forum 2018: Understanding the Value of Brands in a Digital Age

Thursday 1 February 2018, 08:30 - 17:00

Event overview.

Brands are some of the most valuable assets that companies possess but the profound effect they exert on financial performance, shareholder value and market capitalisation continues to be poorly understood in some quarters.

Performing in a digitally-led world is one of the most hotly contested and least understood methods for building brand value. As brands redirect budgets towards this new lever, we intend to discuss the most effective ways to maximise digital’s impact on branded businesses.

Theme: Understanding the Value of Digital Marketing

Our key speakers will discuss:

  1. How technology is changing business models
  2. How digital channels are changing routes to market
  3. How social media and the internet are changing the marketing mix

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Programme information is currently not available.


BAFTA 195 Piccadilly


Thursday 1 February 2018
08:30 - 17:00

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