Thursday 1 February 2018, 08:30 - 17:00
Brands are some of the most valuable assets that companies possess but the profound effect they exert on financial performance, shareholder value and market capitalisation continues to be poorly understood in some quarters.
Digital marketing is one of the most hotly contested and least understood methods for building brand value. As brands redirect budgets towards this new marketing lever, we intend to discuss the most effective ways to maximise digital marketing’s impact on branded businesses.
Theme: Understanding the Value of Digital Marketing
Our key speakers will discuss:
Programme information is currently not available.