Brand Finance

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Upcoming event.

Brand Finance Global Forum 2018: Understanding the Value of Digital Marketing

Thursday 1 February 2018, 08:30 - 17:00

Event overview.

Brands are some of the most valuable assets that companies possess but the profound effect they exert on financial performance, shareholder value and market capitalisation continues to be poorly understood in some quarters.

Digital marketing is one of the most hotly contested and least understood methods for building brand value. As brands redirect budgets towards this new marketing lever, we intend to discuss the most effective ways to maximise digital marketing’s impact on branded businesses.

Theme: Understanding the Value of Digital Marketing

Our key speakers will discuss:

  • Digital Marketing and its Effectiveness
  • Campaign Stories and their Results
  • Insight into the Digital Marketing business
  • Building Brands and their Value
  • Who is the Brand’s Most Trusted Advisor?
  • The Role of the CMO
  • The Future of Social Media and Digital Marketing

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BAFTA 195 Piccadilly


Thursday 1 February 2018
08:30 - 17:00

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