Thursday 30 March 2017, 13:00 - 17:30
Brand management in an unpredictable and rapidly changing environment
In partnership with BAV Consulting
Following the great success of the Brand Finance's UK Global Forum, we will be hosting the US edition in New York on Thursday 30th March, celebrating the most valuable brands from across the globe as well as announcing the 500 most valuable brands from the US.
Brands are some of the most valuable assets that companies possess and finding the most effective way to structure brand assets is fundamental to maximize the value that they generate. We will hear from the highest profile brand leaders on how to structure and utilise brand assets to most effectively generate business and shareholder value.
We will also examine how brands can navigate the uncertainties of Trump presidency and the 'fake news' era and discuss what the new environment means for brand USA as a whole. Join us for what promises to be a tremendous, terrific and truly great event!
Global Brand Managing Director, PwC
CEO, BAV Consulting
Chief Executive, Brand Finance plc
Former CMO, The Hershey Company
Executive Vice President and Chief Marketing Officer, HCL Technologies
|13:00 - 14:00||Registration & Lunch|
|14:00 - 14:20||David Haigh, CEO, Brand Finance plc|
|14:20 - 14:40||John Gerzema, CEO & Chairman, BAV Consulting|
|14:40 - 15:00||Peter Horst, Former CMO, The Hershey Company|
|15:00 - 15:20||Ian Duncan, Global Brand Managing Director, PwC|
|15:20 - 15:40||Panel Session - Q&A|
|15:40 - 16:10||Coffee Break|
|16:10 - 16:30||Clayton Ruebensaal, VP, Global Brand Management and Design, American Express|
|16:30 - 16:50||Matt Preschern, CMO, HCL Technologies|
|16:50 - 17:10||Speaker 5|
|17:10 - 17:30||Speaker 6|
|17:30 - 17:50||Panel Session - Q&A|
|17:50 - 19:00||Networking Drinks|