Brand Finance

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Past event.

Brand Finance NYC Global Forum 2017

Thursday 30 March 2017, 12:30 - 19:30


Event overview.

Brand Management in an Unpredictable World

In partnership with BAV Consulting

Following the great success of the Brand Finance's UK Global Forum, we will be hosting the US edition in New York on Thursday 30th March, celebrating the most valuable brands from across the globe as well as announcing the 500 most valuable brands from the US.

Brands are some of the most valuable assets that companies possess and finding the most effective way to structure brand assets is fundamental to maximize the value that they generate. We will hear from the highest profile brand leaders on how to structure and utilise brand assets to most effectively generate business and shareholder value.

We will also examine how brands from around the world can navigate this new tumultuous, unpredictable era and what the consequences of Brexit for the EU, the rise of China & resurgence of Russia, migration and terrorism will mean for global brands and in particular Brand USA. Join us for what promises to be a fascinating and insightful event.

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Speakers.

Anna Blender

SVP, BAV Consulting

Ian Duncan

Global Brand Managing Director, PwC

David Haigh

Chief Executive, Brand Finance plc

William D. Holiber

CEO, N.Y. Daily News and U.S. News & World Report

Peter Horst

Former CMO, The Hershey Company

Matt Preschern

Executive Vice President and Chief Marketing Officer, HCL Technologies

Clayton F. Ruebensaal

VP, Global Brand Management & Design, American Express

Karl Wells

VP of Sales and Marketing, The Wall Street Journal


Programme.

12:30 - 13:30 Registration & Lunch
13:30 - 13:50 David Haigh, CEO, Brand Finance plc
13:50 - 14:20 Peter Horst, Former CMO, The Hershey Company
14:20 - 14:40 Karl Wells, VP Sales & Marketing, The Wall Street Journal
14:40 - 15:00 Ian Duncan, Global Brand Managing Director, PwC
15:00 - 15:20 Panel Session - Q&A
15:20 - 15:50 Coffee Break
15:50 - 16:10 Clayton Ruebensaal, VP, Global Brand Management and Design, American Express
16:10 - 16:30 William Holiber, CEO, US News & World Report
Anna Blender, SVP, Account Director, BAV Consulting
16:30 - 16:50 Matt Preschern, CMO, HCL Technologies
16:50 - 17:10 Panel Session - Q&A
17:10 - 17:20 US 500 Ranking & Conclusions
17:20 - 19:00 Networking Drinks 

Where.


18th Floor
3 Columbus Circle
New York
NY 10019


When.

Thursday 30 March 2017
12:30 - 19:30

Get in touch

events@brandfinance.com
T +44 (0)207 389 9400


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