Brand Finance

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Upcoming event.

Brand Finance NYC Global Forum 2017

Thursday 30 March 2017, 13:00 - 17:30


Event overview.

Brand management in an unpredictable and rapidly changing environment

In partnership with BAV Consulting

Following the great success of the Brand Finance's UK Global Forum, we will be hosting the US edition in New York on Thursday 30th March, celebrating the most valuable brands from across the globe as well as announcing the 500 most valuable brands from the US.

Brands are some of the most valuable assets that companies possess and finding the most effective way to structure brand assets is fundamental to maximize the value that they generate. We will hear from the highest profile brand leaders on how to structure and utilise brand assets to most effectively generate business and shareholder value.

We will also examine how brands can navigate the uncertainties of Trump presidency and the 'fake news' era and discuss what the new environment means for brand USA as a whole. Join us for what promises to be a tremendous, terrific and truly great event!

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Speakers.

Ian Duncan

Global Brand Managing Director, PwC

John Gerzema

CEO, BAV Consulting

David Haigh

Chief Executive, Brand Finance plc

Peter Horst

Former CMO, The Hershey Company

Matt Preschern

Executive Vice President and Chief Marketing Officer, HCL Technologies


Programme.

13:00 - 14:00 Registration & Lunch
14:00 - 14:20 David Haigh, CEO, Brand Finance plc
14:20 - 14:40 John Gerzema, CEO & Chairman, BAV Consulting
14:40 - 15:00 Peter Horst, Former CMO, The Hershey Company
15:00 - 15:20 Ian Duncan, Global Brand Managing Director, PwC
15:20 - 15:40 Panel Session - Q&A
15:40 - 16:10 Coffee Break
16:10 - 16:30 Clayton Ruebensaal, VP, Global Brand Management and Design, American Express
16:30 - 16:50 Matt Preschern, CMO, HCL Technologies
16:50 - 17:10 Speaker 5
17:10 - 17:30 Speaker 6
17:30 - 17:50 Panel Session - Q&A
17:50 - 19:00 Networking Drinks

Where.


18th Floor
3 Columbus Circle
New York
NY 10019


When.

Thursday 30 March 2017
13:00 - 17:30

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Get in touch

events@brandfinance.com
T +44 (0)207 389 9400


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