Brand Finance

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Past event.

Brand Finance Singapore Forum 2017

Monday 12 June 2017, 08:30 - 13:00

Event overview.

Brand Governance - Building the brand inside out

One of the greatest challenges of managing a business effectively requires proper brand management. Brand Governance involves helping a brand to create or improve internal brand management tools like policies and procedures, guidelines, audit and compliance processes, brand risk measurement and KPIs. It involves driving the internal culture where internal values and behaviours are reflected externally through a positive brand experience.

Gain first-hand insights from world leading brand practitioners and cutting-edge thinkers who will share their best practices, knowledge and expertise about managing brands.

Through interactive discussion panels, thought provoking ideas and objective debates, Brand Finance Asia Pacific Forum 2017 will help you to be successful brand ambassadors who will be instilled with a strong sense of pride and loyalty in the brand. Ask questions and hear from the panellists as they share and discuss the trends and influences affecting brands today. Expand your network with international colleagues and gain first hand insights from the world’s leading brands

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John A. Davis

Regional Managing Director, Asia, Duke CE Asia

Samir Dixit

Managing Director, Brand Finance Asia Pacific

David Haigh

Chief Executive, Brand Finance plc

Lu Lili

Deputy-Secretary-General of China Council for Brand Development & Secretary, ISO/TC 289

Pradeep Pant

President, Pant Consulting Pte Ltd

Andrew Pickup

Senior Director, Communications, Microsoft Asia

Roger Wang

President, Marketing Institute of Singapore


Time Agenda Speaker

08:30 - 09:00


09:00 - 09:10

Keynote Opening Address by Brand Finance David Haigh,
Brand Finance plc
09:10 - 09:20    Opening Address by Marketing Institute of Singapore

Roger Wang,
Marketing Institute of Singapore

09:20 - 09:35

Brand Evaluation Standards to Raise Global Awareness

Lu Lili,
Deputy-Secretary-General of China Council for Brand Development and Secretary,
ISO/TC 289

09:35 - 10:00

[Academic Aspects]
How Leaders Can Build Brand Leadership and Create Meaningful Value - The Importance of Leadership Development 

John A. Davis,
Regional Managing Director, Asia
Duke CE (SEA)

10:00 - 10:25 [Best Practice Aspects]
Brand Governance: Managing Your Brand Inside Out
Samir Dixit,
Managing Director,
Brand Finance Asia Pacific

10:25 - 10:45

10:45 - 11:10

[Global Aspects]
Revitalising the Brand, from Inside Out - A Case Study

Andrew Pickup,
Senior Director, Communications
Microsoft Asia
11:10 - 11:35 [Inspirational Aspects]
Brand Importance: A Managements Perspective
Pradeep Pant,
Pant Consulting Pte Ltd. 

11:35 - 12:00 Panel Discussion: Challenges of Driving the Importance of the Brand Internally

Moderator: Bhavik Bhatt

Panelist: David HaighJohn Davis, Pradeep Pant, Andrew Pickup

12:00 - 12:25


Presentation of Brand Finance League Table Findings and Reveal of the
Top 100 Singapore Companies

12:25 - 12:45


Award Presentation Ceremony

12:45 - 14:00

Networking Luncheon



The STI Auditorium, Level 9
Capital Tower, 168 Robinson Road
Singapore 068912


Monday 12 June 2017
08:30 - 13:00

Get in touch
T +44 (0)207 389 9400


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