BrandFinance® Drinks Forum 2011

Maximising brand value in the drinks industry

For Drinks Sector Leaders the bottom line is driving brand value

Our Top 50 Spirits & Wine Brands show some impressive performances by both global and local brands, but where will future value for drinks companies lie?

At this select event for drinks industry specialists, Brand Finance will reveal the first Top 50 Spirits & Wine Brands league table, the methodology behind the rankings, and the role that brand valuation techniques can play in helping Drinks businesses deliver value to their owners.

The global recession has spelt difficult times for many industry sectors, but the drinks sector has continued to perform strongly with exceptional results in key sectors and key markets in 2011.

Managing brand and business investment has never been so critical for the drinks industry and Marketing and Finance teams need to work together to understand where the value opportunities are and how best to deliver them.

Substantial challenges still lie ahead for drinks industry leaders:

• Can brand owners drive value by making their global brands even more local or is there more value to be had in making the local giants more global.
• Is the future to be won through brilliant marketing or brilliant acquisition strategies?
• Or will the new world of digital marketing provide a game-changing frontier to make the whole Global vs. Local debate a thing of the past.

Brand Finance’s experience and techniques help to get a clear view of the future value of brand investment, where, how much and what not to invest in.

Whether you are looking to grow your existing brands, acquire new ones or be acquired yourself, this forum will provide practical insights and the opportunity for discussion with industry and valuation experts.