BrandFinance® Australia Forum - Managing the Value of Brands and Corporate Reputation
Tuesday 17 August 2010
Australian Marketing Institute
The Australian Marketing Institute (AMI) is the country’s peak organisation for marketing professionals, representing practitioners nationally across all marketing functions and industries. Since its establishment in 1933, the AMI has evolved to meet the changing needs of marketers.
Through its unified voice the AMI has established strong links with business, academia and government to become the voice of the marketing profession. Membership of the AMI offers you the opportunity to further your professional development through attendance at targeted training seminars and access to the latest developments in the profession.
For more information about joining the Australian Marketing Institute, please visit the AMI website:www.ami.org.au or contact Membership Services: Tel 1300 737 445 Fax 1300 131 468
Certified Practising Marketer
AMI’s leadership role in advancing the marketing profession has resulted in the Certified Practising Marketer (CPM) accreditation as a practising benchmark; the establishment of a Code of Professional Conduct; and the move toward defined practising standards for marketers.
The CPM program is a benchmark of marketing practice that recognises and distinguishes qualified, experienced and professional marketers. Participation in this event qualifies for structured professional development under the Certified Practising Marketer (CPM) Program of the Australian Marketing Institute.
Brand Finance is an international leader in quantifying and leveraging the value of intangible assets.
We advise organisations across a wide range of sectors on how to maximise shareholder value through effective management of their intangible assets. Brand Finance was founded in 1996, and now has offices in sixteen countries.
Our services complement and support each other, resulting in an in-depth understanding of intangible assets from financial, consumer and commercial perspectives:
- Valuation: We are an international leader in the field of intangible asset valuation and transfer pricing.
- Analytics: We help companies quantify the return on marketing investment and track brand performance with Brand Investment Dashboards.
- Strategy: We use value-based marketing tools to enable management to allocate marketing resources to activities that create the most value.
- Transactions: We help clients extract value from their intellectual property through acquisitions, sales, licensing and structuring.
Brand Finance has worked with many of the world’s leading brand owners. We also advise private equity companies, investment banks, intellectual property lawyers and tax authorities in Australia, the US and the UK.
Brand Finance (Australia) Pty Ltd
Level 7, 234 George Street, Sydney NSW 2000 Tel: +61 2 9252 3441
About Brand Finance
Brand Finance plc, the world's leading brand valuation consultancy, advises strongly branded organisations on maximising their brand value through effective management of their brands and intangible assets. Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars.
Its clients include international brand owners, tax authorities, Intellectual Property lawyers and investment banks. Its work is frequently peer-reviewed by the big four audit practices and its reports have been accepted by various regulatory bodies, including the UK Takeover Panel.
Brand Finance is headquartered in London and has a network of international offices in Amsterdam, Bangalore, Barcelona, Cape Town, Colombo, Dubai, Geneva, Helsinki, Hong Kong, Istanbul, Lisbon, Madrid, Moscow, New York, Paris, Sao Paulo, Sydney, Singapore, Toronto and Zagreb.
For further information contact:
Robert Haigh +44 (0) 20 7389 9400.
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