Tuesday 24 July 2018, 18:00 - 19:00
Join SmartSense and Brand Finance to discuss the latest research on the impact of food safety incidents on brand equity.
Presented by Konrad Jagodzinski, Communications Director, Brand Finance, and Jeremy Macdonald, Chief Customer Officer, SmartSense.
Get deeper insights into:
- The impact of a food safety incident on your revenue and brand value
- Forecasting the risks that your brand faces in 2018 and beyond
- How to use IOT and digital checklists to mitigate brand risk
Communications Director, Brand Finance
Chief Customer Officer, SmartSense
18:00-19:00 BST / 13:00-14:00 EST
45-minute presentation followed by 15-minute Q&A