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Upcoming event.

Nation Brands Forum 2017 - The Rise of Brand China

Monday 9 October 2017, 18:00 - 21:00


Event overview.

The effect of a country’s national image on brands and the economy as a whole is now widely acknowledged. In a global marketplace, nation brand is one of the most important assets of any country, encouraging inward investment, adding value to exports, attracting tourists and skilled immigrants. 

The beginning of the 21st century has witnessed the rise of China as an economic and political power. The country has become the world’s largest manufacturer and exporter, and the largest economy by purchasing power. China’s economic growth has in turn bolstered its political standing. With the leaders of the United States and Europe pursuing increasingly inward-looking agendas, China is seizing the moment to take on a global leadership role it has aspired to for a long time. In a virtuous circle, the transformed national image of China is reinforcing Chinese brands and the country’s attractiveness to investors and tourists. These trends are perfectly mirrored by the rise of ‘brand China’, as it has continually outpaced other nation brands since the inception of the Brand Finance Nation Brands study.

As well as presenting an opportunity to explore the findings of this year’s research in more detail, including the rise of ’brand China’ and what it means for the rest of the world, the Nation Brands Forum 2017 will offer important insights on how to manage nation brand value.

Join us as we discuss this fascinating topic at a critical time.

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Speakers.

Courtney Fingar

Editor-in-chief, fDi Intelligence

David Haigh

Chief Executive, Brand Finance plc

Stefano Nigro

FDI Department Director, Italian Trade Agency (ITA)

Sir Tom Troubridge

Chairman of China Business Group, PwC


Programme.

 

18:00 - 18:30 Drinks Reception

The Lounge, Brand Exchange

18:30 - 18:40 Presentation of Findings

David Haigh, CEO of Brand Finance

18:40 - 18:55 Nation Brands and FDI

Courtney Fingar, Editor-In-Chief, fDi Magazine

18:55 - 19:10 Italy: The Nation Brand

Stefano Nigro, FDI Department Director, Italian Trade Agency

19:10 - 19:25  The Rise of Brand China

Sir Tom Troubridge, Chairman, China Business Group, PwC

19:25 - 20:00 Panel Discussion and Q & A

Moderated by David Haigh

20:00 - 21:00 Networking Drinks

The Lounge, Brand Exchange

Where.


Brand Exchange
3 Birchin Lane
EC3V 9BW


When.

Monday 9 October 2017
18:00 - 21:00

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Get in touch

events@brandfinance.com
T +44 (0)207 389 9400


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