Thursday 7 December 2017, 08:15 - 11:30
Plain packaging regulations require producers to remove all branded features from external packaging, except for the brand name written in a standardised font, with all surfaces in a standard – often drab brown – colour.
Following the introduction of plain packaging for tobacco products and calls to extend the legislation to other sectors, Brand Finance has analysed the potential financial impact of such a policy on food and beverage brands in four categories: alcohol, confectionery, savoury snacks, and sugary drinks.
To apply plain packaging in these sectors would render some of the world’s most iconic brands unrecognisable, changing the look of household cupboards and supermarket shelves forever, and result in astronomical losses for the holding companies.
Join us to find out the results of Brand Finance's latest research and discuss the impact of extending plain packaging legislation to food and beverage sectors.
Chief Executive, Brand Finance plc
|08.15 - 09.00||Breakfast and Registration||The Members' Lounge|
|09.00 - 09.20||David Haigh, CEO, Brand Finance||Introduction of the Value of Plain Packaging Report|
|09.20 - 09.40||Toe Su Aung, Director, Elipe||Discussion of the Impact of Plain Packaging|
|09.40 - 10.15||Panel Session and Q&A|
|10.15 - 11.30||Coffee and Networking||The Members' Lounge|
3 Birchin Lane
Thursday 7 December 2017
08:15 - 11:30
T +44 (0)207 389 9400
There are currently no downloads associated with this event.