Brand Finance

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Past event.

Value of the B2B Brand

Thursday 2 March 2017, 09:00 - 14:00

Event overview.

Every organisation knows that its brand holds a certain amount of value – from the brand associations that differentiate the organisation from the competition, to the brand strength that helps keep the brand top of mind, to the monetary value of the brand as an intangible asset.  But how do organisations go about determining the value of their brands, and how can this information be used?  

Our “Value Of The B2B Brand” event brings together some of the leading practitioners in the area of brand valuation and brand measurement.  Sessions will look at the latest thinking in b2b branding: from the role of emotion, to the importance of b2b branding to an organisation; as well as the latest findings from B2B International’s survey of b2b marketers, and the opportunities for b2b brands. 

The sessions will look at how organisations measure the health of their brands, and how businesses can use this information to drive action.  As well as talking us through the importance of putting a financial value on your brand, how this is done in b2b markets, and the benefits this brings to organisations that do this. There will be the opportunity to network with industry peers over lunch.

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Bryn Anderson

Client Services Director, Brand Finance plc

Nick Hague

Director, B2B International

David Haigh

Chief Executive, Brand Finance plc

Theo Kroese

Global Director of Marketing & Communication, Mammoet

Andy Moore

Insight Director, Brand Finance

Carol-Ann Morgan

Director, B2B International

Matthew Powell

Research Director, B2B International


09:00 - 09:30


09:30 - 10:30

Carol-Ann Morgan, Director, B2B International
Theo Kroese, Global Director of Marketing & Communication, Mammoet
Matthew Powell, Research Director, B2B International


10:30 - 11:15

Nick Hague, Director, B2B International

11:15 - 11:45

Coffee break

11:45 - 12:15

David Haigh, CEO, Brand Finance plc


12:15 - 13:15

Bryn Anderson, Client Services Director, Brand Finance plc

Andy Moore, Insights & Research Director, Brand Finance plc

13:15 - 14:00 Lunch & networking  


Brand Exchange
3 Birchin Lane


Thursday 2 March 2017
09:00 - 14:00

Get in touch
T +44 (0)207 389 9400


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