Brand Finance

Download logo: pdf svg eps png

Upcoming event.

Value of the B2B Brand

Thursday 2 March 2017, 09:00 - 14:00


Event overview.

Every organisation knows that its brand holds a certain amount of value – from the brand associations that differentiate the organisation from the competition, to the brand strength that helps keep the brand top of mind, to the monetary value of the brand as an intangible asset.  But how do organisations go about determining the value of their brands, and how can this information be used?  

Our “Value Of The B2B Brand” event brings together some of the leading practitioners in the area of brand valuation and brand measurement.  Sessions will look at the latest thinking in b2b branding: from the role of emotion, to the importance of b2b branding to an organisation; as well as the latest findings from B2B International’s survey of b2b marketers, and the opportunities for b2b brands. 

The sessions will look at how organisations measure the health of their brands, and how businesses can use this information to drive action.  As well as talking us through the importance of putting a financial value on your brand, how this is done in b2b markets, and the benefits this brings to organisations that do this. There will be the opportunity to network with industry peers over lunch.

Click here to book tickets +


Speakers.

Bryn Anderson

Client Services Director, Brand Finance plc

Nick Hague

Director, B2B International

David Haigh

Chief Executive, Brand Finance plc

Andy Moore

Insight Director, Brand Finance

Carol-Ann Morgan

Director, B2B International

Antoine Philippe

Brand & Customer Experience Expert,

Matthew Powell

Research Director, B2B International


Programme.

09:00 - 09:30

Registration

 
09:30 - 10:30

Carol-Ann Morgan, Director, B2B International
Antoine Philippe, Brand & Customer Experience Expert
Matthew Powell, Research Director, B2B International

 

10:30 - 11:15

Nick Hague, Director, B2B International

 
11:15 - 11:45

Coffee break

 
11:45 - 12:15

David Haigh, CEO, Brand Finance plc

 

12:15 - 13:15

Bryn Anderson, Client Services Director, Brand Finance plc

Andy Moore, Insights & Research Director, Brand Finance plc

 
13:15 - 14:00 Lunch & networking  

Where.


Brand Exchange
3 Birchin Lane
London
EC3V 9BW
UK


When.

Thursday 2 March 2017
09:00 - 14:00

Add to my calendar +


Book +

Get in touch

events@brandfinance.com
T +44 (0)207 389 9400


Downloads.

There are currently no downloads associated with this event.


In association with.

Partner


Support material.

Please get in touch: