Brand Finance

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Brand Finance/The Banker Top 500 Banking Brands Brand Finance/The Banker Top 500 Banking Brands

01.02.2011

In a still-volatile financial climate, building and maintaining strong brand is a vital part of every bank’s operations. The Banker&rsq...

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New International Standard on Brand Valuation New International Standard on Brand Valuation

12.08.2010

In 2007 the International Organization for Standardization (‘ISO’), a worldwide federation of national standard setting bodies, set up...

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Brand valuation: what it means and why it matters Brand valuation: what it means and why it matters

04.05.2010

Over recent years, intangible assets have become more important to businesses operating in a wide variety of industries. This in turn has put a pr...

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Value creation through brands Value creation through brands

03.05.2010

Across a wide range of industry sectors, it is companies that are adept at developing and managing brand and intangible asset value that reap sust...

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