Brand Finance

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Brand Finance Top 100 Canadian Brands.

Published on 09.03.2015

"Lots of Canadian corporations are consistent profit-gushing machines, but how many can crank their game up to a higher level and become iconic brands? A brand is much more than a logo or a slogan; its a total approach to doing business. And the best brands win strong and lasting loyalty from their customers, employees and investors. Working again with the Toronto office of Brand Finance, the leading global brand consulting firm, we present our third annual ranking of Canada's most valuable brands. Plenty of those brands - ranging from big banks to Tim Hortons, to major oil sands players such as Suncor - have won that loyalty home. But leveraging it into success abroad is tougher. Growth in the value of many traditional leading brands is slowing, and some surprising challengers are gaining on them." Steve Brearton

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