Brand Finance

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Campaign for Independent Brand Valuation.

Published on 26.10.2011

Brands are the single most valuable intangible assets in business today. However, brand valuation is being brought into disrepute by the wide discrepancies in value ascribed to the same brands by different valuation consultancies. What’s needed to rebuild confidence, is more transparent brand valuation methods and assumptions — and greater independence and objectivity by the valuation firms.

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