Published on 24.09.2014
Brand Finance's annual league table of the UK's most valuable insurance brands points to the continuing success of Mark Wilson's tenure as chief executive of Aviva - brand value rose £119m from 2012 to 2013 and is up a further £130 this year, suggesting Wilson is on the right track. Furthermore with a total brand value of £1.29bn, Aviva remains the UK's only billion pound insurance brand.
"Despite positive results for some, the value of many UK insurance brands has been hit by geopolitical risk, loss of faith and reputational issues."
David Haigh, Brand Finance