Published on 11.06.2018
The UK banking sector, for many decades, was perceived as being a pillar of society and an integral part of the high street, with bank managers being treated as important members of the establishment. The financial crisis of 2008 curtailed this unique role that banks played in British life, but the actions taken by the UK government at the time managed to underline their status. Since then, the industry has been rebuilding trust, improving its brands and reshaping businesses to meet the challenges facing banks in the future.
Within this report, Brand Finance has undertaken independent market research in 23 countries to survey the reputation of banks and find out more about customer perceptions on banking brands.