Brand Finance

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Whitepapers.

Read the latest whitepapers.


Latest whitepapers.

Understanding Brand Value Differences Understanding Brand Value Differences

13.01.2016

This whitepaper explores the differences in brand valuations done by the principal brand valuation firms, and why they occur. 

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Brands and tax planning Brands and tax planning

12.08.2010

Brands have gradually been moving up the corporate agenda and today play a major role in the life of most successful companies. The financial role...

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Implications of the new international accounting standards for intellectual property owners Implications of the new international accounting standards for intellectual property owners

12.08.2010

On 31 March 2004 the International Accounting Standards Board (IASB) issued IFRS 3 “Business Combinations” (replacing IAS 22 “Bu...

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Connecting Brand Value, 'Brand Equity' and Brand Economics Connecting Brand Value, 'Brand Equity' and Brand Economics

12.08.2010

In financial terms a brand represents the pact between a consumer and a supplier, promising a secure flow of future revenues and profits to the su...

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$700bn up for grabs through more effective management of the world's 500 most valuable brands $700bn up for grabs through more effective management of the world's 500 most valuable brands

12.08.2010

As the relative role of brands, IP and other intangible assets in business continues to grow, multi-nationals are increasingly looking to shelter ...

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