Brand Finance Articles
Case Study - IPL Brand Valuation
Added 26.04.2013
A study by Brand Finance on IPL V to value the IPL and its nine franchisee brands, from Brand Finance India. read more
Ballpark figures: assessing brand value and the benefits of stadium naming rights
Added 13.12.2011
This article first appeared in the World Trademark Review in the December/January 2012 edition.
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Elise Neils explores how companies are using traditional brand valuation methodologies to quantify the drivers of brand demand.
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Intellectual Property Valuation and Royalty Determination
Added 16.11.2011
Tim Heberden's Chapter in "International Licensing and Technolody Transfer: Practise and the Law" published by Wolters Kluwer Law & Business
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Campaign for Independent Brand Valuation
Added 27.10.2011
Brands are the single most valuable intangible assets in business today. However, brand valuation is being brought into disrepute by the wide discrepancies in value ascribed to the same brands by different valuation consultancies. What’s needed to rebuild confidence, is more… read more
Nation Brands
Added 27.10.2011
Against an uncertain economic backdrop, nation brand values are reflecting a growing polarisation between the fortunes of 'developed' and 'developing' markets. With the US losing its AA rating in brand Finance's Nation Brands index for the first time in ten years, which country might replace it as the new global benchmark? And how does… read more
Overview of ISO 10668: Brand Valuation
Added 10.08.2011
Brands have long been recognised inside the marketing profession as important intangible assets. Brands can confer considerable advantages, such as building customer loyalty and enabling a price premium for the branded product. As such, the valuation of brands is an important function, to provide tangible, financial evidence of their… read more
Will there be a happy ending?
Added 11.05.2011
Brand Finance Global 500, an annual brand valuation report listing the most valuable brands in the world. This article discusses the future of Disney's brand
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Facebook - Like?
Added 10.04.2011
A Brand Story from the Brand Finance Global 500 report, the annual brand valuation rankings of the worlds top brands. This article discusses the popularity of new comer Facebook.
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