BrandFinance® Brandirectory

About this issue

Brand Finance's annual report pits the best Malaysian brands against one another in the most definitive list of brand values available. This report provides an opinion regarding the point in timevaluations of the most valuable Malaysian brands as at 31st December 2011.

The sheer scale of these brand values show how important an asset these brands are to their respective owners. As a result, we firmly believe that brand valuation analysis can offer marketers and financiers critical insight into their marketing activities and should be considered as a key part of the decision making process.

To read the report online click here