Brand Finance

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Beyond logo

Many brand owners think of their brands as logos or labels. Their discussions on branding would revolve around colours, fonts, layouts,… More +


Volkswagen brand value erodes $10 billion

According to Brand Finance's CEO David Haigh, Volkswagen was the third largest automotive brand after Toyota and BMW in a 2015 listing of the… More +


Volkswagen brand value falls by $10 bn after emission test scandal

Brand value of German automaker Volkswagen has eroded by a massive $10 billion following the revelation of emission test scandal by the… More +


Interview: VW Scandal - Why It Costs Germany Too

It's been an icon of reliability for decades. The beloved Beetle synonymous with quality you could trust. That is until now. And the… More +


Value of Volkswagen shares crashes on word of emissions cheating scandal

WASHINGTON — Shares in Volkswagen crashed 20% Monday, wiping $18 billion off the company’s value after it was found to have… More +


Forget iPads, children remain enthralled by Lego and Sylvanian Families

Tablets, game consoles and Wi-Fi-enabled cuddly toys may have captured most children’s interest, but board games, puzzles and Lego are… More +


'Made in Germany' lies in the 'gutter' after Volkswagen caught cheating

VW's conspiracy to rig emissions exposes it as the 'Lance Armstrong' of the car industry, once again revealing corrupt reflexes in German… More +


All Blacks' Booming Rugby Brand Means Players Change on Team Bus

The All Blacks will use the team bus to change out of their training gear during the Rugby World Cup, an inconvenience the New Zealand… More +


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Konrad Jagodzinski
Senior Communications Manager
T +44 (0)20 7389 9400
M +44 (0)7508 304782
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