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Olay is the most valuable beauty brand in the world


Procter & Gamble’s Olay has been named the Top Beauty Brand 2012 in the BrandFinance® Top 50 Beauty Brands report released today with a brand value of US $11.8 billion. Runner up Avon struggles into second place despite losing… read more

Recession Fails to Dent Consumer Lust for Luxury Brands


Consumer appetite for luxury and lifestyle brands fuels growth in The BrandFinance® Global 500 Report by 3.3% to US $3,415 billion from 2011 to 2012 High end fashion continues to flourish apparently immune from the world’s economic… read more

Best Retail Brands 2012 launched by Brand Finance


Walmart is the Brand Finance Best Retail Brand 2012 but gains ground as online sales soar   Walmart   retains its status as the world’s most valuable retail brand with a value of $38.3 billion. Online giant… read more

Controversies have adversely impacted the IPL's brand value | Brand Finance


Brand Finance's brand valuation of the IPL franchises in 2011 shows that business comes first in the cricketing world. Sale of Pune stake could be IPL's reality check "Brand Finance, a firm that specialises in brand valuations , issues an… read more

Ballpark figures: assessing brand value and the benefits of stadium naming rights


This article first appeared in the World Trademark Review  in the December/January 2012 edition. For the full article as it appeared click here Elise Neils , MD, Brand Finance The rising cost of stadium naming rights deals is bucking… read more

India follows China as world's fastest growing brand | CNBC India Business Hour


Brand Finance released the  Nation Brands 100  in November 2011 and the results revealed India to be the second fastest growing Nation Brand.  Unni Krishnan , Global Strategy Director of Brand Finance discusses India's… read more

Canada’s brand steady as she goes


We’re polite, friendly and — surprise, surprise — non-threatening. But don’t be insulted by this stereotypical view of Canada . It’s good for business. In a survey expected to be released next week by… read more

Tim Heberden and Adam Liberman present at LES International Annual Conference


In 2012 the Kyoto Protocol will expire and the global licensing world will descend on Auckland, New Zealand to explore how innovation might be commercialised to "save the world" from threats such as disease, poverty, food shortages,… read more



O desporto de alta competição é uma máquina de paixões. O futebol, é talvez uma das maiores e com maior transversalidade no globo. A ligação emocional, talvez mesmo passional, que liga… read more

Türkiye, dünyanın en değerli 19’uncu ülkesi


Aralarında Avusturya ve Danimarka'nın da bulunduğu birçok gelişmiş ülkeyi geride bırakan Türkiye, dünyanın en değerli 19. Markası oldu. To read the article please click here read more

Operators treat their customers 'like slaves'


A raft of industry thought leaders including David Haigh, CEO of Brand Finance Plc  struck out against operators for their poor customer service during a panel session at this week's Total Telecom World, blaming high churn rates on… read more

Qantas to cut fares


SYDNEY/SINGAPORE (Reuters) - Australia's Qantas Airways plans to cut fares and launch an advertising blitz to win back passengers, a newspaper said, after its showdown with unions caused international travel chaos and left almost 70,000… read more

Are the American owners in football's Premier League doing a good job?


With a focus on Manchester United , is the club's recent success on the pitch directly linked to the Glazers' running of the club off the pitch? Will John W Henry bring success and stability to Liverpool? Will the owners of Aston Villa and… read more

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