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Controversies, scandals inflicting body blow to IPL as brand value

27.05.2013

Controversies, scandals inflicting body blow to IPL as brand value Back-to-back controversies have dealt a body blow to IPL, eroding its value by over $1 billion (Rs 5,500 crore) in the last five years. "Close to $1 billion worth of IPL's… read more

IPL brand’s big-innings prospects in doubt

27.05.2013

IPL brand’s big-innings prospects in doubt   Brand valuation firm highlights accountability issues as title-sponsors offer solace   A leading brand valuation consultancy has expressed doubts about the Indian Premier… read more

Only WWE Can Save IPL

21.05.2013

It is hard to write off a $3 billion brand. So, let’s not rush with an obituary of the Indian Premier League (IPL) just as yet.   That said, one look at the three-way yardstick –cricketing excellence, corporate governance… read more

Beckham to Become $500 Million Brand

16.05.2013

David Beckham’s announcement that he will retire from football playing duties is estimated to see his branded earnings flourish. Brand Finance estimates that he could become a $500 million brand* now he can turn his attention to… read more

BrandFinance® MENA Top 50

12.05.2013

Brand Finance and Gulf Marketing Review have published a table of the top 50 most valuable corporate brands in the GCC since 2009. This year, however, the table has been enhanced to cover a wider footprint, adding Egypt and The Levant region… read more

Is IPL fit for the Long Run?

25.04.2013

  “ After having witnessed steep fall in its long-term valueof over a billion dollars from its peak, IPL’s trust capitalseems to hold steadyat $3.03 billion (compared to 2.9 billion last year).  The relative stability… read more

Brand Finance Brands of British Origin 2013

24.04.2013

Oil and gas firms’ brand values have soared, but most supermarkets and banks have suffered significant brand values falls. Find out more about the BrandFinance® Brands of British Origin 2013, published in Marketing Week -… read more

The best of British brand performers

23.04.2013

Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.   Sainsbury’s is the only one of the big four… read more

BrandFinance® Cosmetics 50 (published in SPC)

09.04.2013

Procter & Gamble’s supremacy of the global beautymarket continues for a third consecutive year, with its Olay brand taking the top spot in the influential BrandFinance® Cosmetics 50. read more

Case Study - IPL Brand Valuation

03.04.2013

A study by Brand Finance on IPL V to value the IPL and its nine franchisee brands, from Brand Finance India. read more

The Car In Front Is Still A Toyota

07.03.2013

According to new research by leading brand valuation and marketing experts Brand Finance , Toyota remains the World’s most valuable car brand, with a brand value of US$26bn. Safety concerns forced the recall of millions of cars in 2010… read more

'Banks need to look to Apple and John Lewis to rebuild trust'

06.02.2013

Banks need to follow the lead of Apple and John Lewis and model their entire business strategy on meeting customer needs or fail to reduce the trust deficit built up since the financial crisis, according to senior financial services… read more


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