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China gains momentum as Trump threatens US brand

13.10.2017

New report shows China gaining speed as one of the most valuable nation brands, while the UAE tops the list for the region read more

China leads the world with fastest growing nation brand: study

11.10.2017

China is the fastest growing nation brand in absolute terms, rising in value by $3.1 trillion in a year, according to a new report. The increase is equal to the entire nation brand value of the United Kingdom, which illustrates just by how… read more

Marca México incrementa su valor, pese a turbulencia

11.10.2017

Con un valor de marca país de $1,04 billones de dólares, este año México figura en el puesto número 13 del listado de las 100 marcas de naciones más valiosas del 2017 de la valuadora Brand Finance.… read more

Polska 23. w rankingu najbardziej wartościowych marek na świecie

10.10.2017

W porównaniu z ubiegłym rokiem Polska spadła o dwa miejsca - z 21. na 23. - mimo że wartość marki wzrosła w ciągu roku o 11 proc., do 571 mld dol. To dziesiąty wynik w Europie i ósmy wśród państw UE, m.in. za Niemcami,… read more

World’s Most Powerful National Brands: Canada Rises To #7

10.10.2017

As the U.S. struggles with political uncertainty, and the balance of power shifts from west to east, Canada is holding its own and is even on the rise as one of the strongest national brands in the world.   read more

Pașii înapoi în fața corupției scad forța brandului România. Cât valorează? De 120 de ori mai puțin

10.10.2017

Cât valorează brandul România, în dolari? Cum este comparativ cu marile puteri economice? Cam de 120 de ori mai mic decât SUA și de peste 20 de ori mai slab decât Germania. Un raport inedit al companiei Brand… read more

Colombia es la quinta marca país más valorizada en América Latina en 2017

10.10.2017

Con un valor de US$239.000 millones, Colombia se ubica este año como la quinta marca país que más se valorizó en la región. Y es que, según el reporte de Brand Finance, esta economía… read more

Saudi Arabia’s brand valuation soars by 19%

10.10.2017

Research by the London-based business-valuation consultancy Brand Finance found that the Kingdom’s brand value now stands at $575 billion, making it the second most valuable nation brand in the Middle East. read more

Video: Brand South Africa

10.10.2017

Brand Finance has released its latest report on Nation Brands - which ranks countries using various measures including the goods it sells on the global market, infrastructure, openness and political stability. read more

China and the rise of a nation brand

10.10.2017

Nation Brands 2017, run by brand valuation consultancy Brand Finance, demonstrates the world’s most valuable nation brands through careful study of reputation and financial value. With evaluation methods based on the royalty relief… read more

Game of Thrones boosts Iceland's national brand

09.10.2017

Iceland's dramatic landscape gives Game of Thrones its wintry backdrop, and the country has seen volcanic political feuds that echo the popular television series. But the island’s reputation as a real life Westeros has been credited in… read more

¿Cuánto vale exactamente la marca España y cómo le afecta la crisis catalana?

09.10.2017

¿Cómo se puede tasar la marca España? No es sólo el valor del PIB del país. Ni el de sus empresas. Ni el de los consumidores de cualquier lugar del mundo que confían en esa enseña Made in… read more

La marque France a le vent en poupe !

09.10.2017

L'agence d'évaluation Brand Finance publie ce lundi le classement 2017 des 100 marques nationales les plus fortes. La France progresse de 27 % sur un an. Tout le monde le sait, la France a l'image du pays champion de la mode… read more


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