Brand Finance

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News archive.

A WARC Coverage: Brand Finance Forum 2010


Recent Brand Finance® annual Forum attracted high profile speakers and delegates from a variety of fields. The headline theme was ‘How to measure the contribution of marketing activity to business performance’ . The… read more

2011 BrandFinance® Global 500


The annual  BrandFinance® Global 500  is the most comprehensive global table of brand values  and ratings. Each year, the results are published in the February edition of  The Marketing Week magazine , the leading UK… read more

2011 BrandFinance® Banking 500


The annual  BrandFinance® Banking 500  is the most comprehensive table of published banking  brands’ values  and ratings. Each year, the results are published in the February edition of  The Banker , the… read more

Brand and Deliver


Brand and deliver , a report from the Economist Intelligence Unit, examines the current state of branding in emerging Asia. It looks at how companies are tackling the next—critical—stage of their evolution by harnessing the power… read more

Vodafone Tops Mobile Operator Brand Rankings


Rankings from Brand Finance indicate brand strength of the world’s leading mobile operators ahead of Mobile World Congress . read more

Is Your Brand's Value Rocketing?


The recession has been the making or breaking of many brands , and those that have used the time to reappraise their role in the changing market are now scaling up the 2010 Brand Finance Global 500 list to become the world’s power brands. read more

Now or Never


Failure of India's big three IT firms - TCS, Wipro & Infosys - to build a brand like a Google or a Microsoft may cost them dear By Sarah Jacob & Pankaj Mishra read more

The Business Of Trust


In India, the Tatas always enjoyed the consumer’s trust and the challenge was to build businesses. Outside India, it has bought the businesses and the challenge is to build trust , the Tata trust By Kala Vijayraghavan read more

In The Name Of The Family


Several Indian business houses have woken up to the huge value of family brands built over generations of trust and goodwill. They are now working hard to develop brands as sustainable asset for generations to come By Bhanu Pande read more

When Brands Unlock Value


By Lijee Philip & Kala Vijayraghavan Tata Motors' experience in the acquisition of JaguarLandRover offers many lessons on how the hidden, intangible value of a brand can be unlocked into tangible financial benefits   read more

Brand Slams


India's 50 most valuable corporate brands increased their combined brand value by $9 billion in 2010 with the biggest, Tata Motors, alone accounting for almost two-thirds of it. Other business groups are now looking for ways to take good… read more

A Robust Year For Insurance Brands


Despite the ongoing disruption in the financial services sector, the brand value of insurers has seen a healthy increase. Results and looks at the opportunities for the coming year By James Park         read more

New International Standard on Brand Valuation


In 2007 the International Organization for Standardization (‘ISO’), a worldwide federation of national standard setting bodies, set up a task force to draft an International Standard (‘IS’) on monetary brand… read more

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