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News archive.

IPL Brand Valuation

20.04.2010

The Indian Premier League (IPL) has, since its inception, taken the cricketing world by storm. Currently there are eight franchised teams in the League, which will be expanded to ten teams in 2011.  Brand Finance published its second… read more

Brand Equity: The Perfect Pitch

24.02.2010

Within three years the Indian Premier League (IPL) has morphed into a $4bn cricket extravaganza. And amidst the hype and high valuations , the franchisees are figuring out a path to profitability too. To view the full article, please press here read more

Super Kings, Most Valuable IPL Team

24.02.2010

Chennai: Chennai Super Kings, has been rated as this year's 'most valuable team' in Indian Premier League cricket with a brand value of $48.4 million (app Rs 224 Crores) To download the full article, please press here read more

Super Premier League

22.02.2010

Purists may wince at it, a stack of controversies and cacophony of gripes pock at it every season, but in terms of sheer, cold dollars, the Indian premier league (IPL) remains cricket's greatest spectacle, the T-20 league is now a… read more

Top 500 Banking Brands

01.02.2010

In such volatile times for the financial sector, strong branding is more important than ever. The Banker's Top 500 Banking Brands listing ranks the leading brands . by Brian Caplen read more


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