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News archive.

Motel 6 Was Tipping Off ICE in Arizona. How Will That Affect Consumers’ Perception of the Brand?

14.09.2017

“This situation is a major test of Motel 6’s reputation,” said David Haigh, CEO of Brand Finance. “Confidentiality is on top of the list of values that customers look for in a motel brand. Breaking that trust can have… read more

El valor de marca de Apple le hace frente a nuevos retos

13.09.2017

David Haigh, CEO de Brand Finance, firma consultora especializada en valuación y estrategia de marcas, opinó en torno al lanzamiento del iPhone X y sus implicaciones para la marca Apple. read more

Analysehus: Høj pris på ny iphone kan sende kunderne i armene på

13.09.2017

"Efter en vanskelig periode, hvor analytikere, kommentatorer og vigtigst af alt kunder begyndte at miste troen på det engang meget succesfulde mærke, var forventningerne høje forud for afsløringen af… read more

World Cup qualification to kick Saudi clubs’ brands into big leagues

12.09.2017

“The World Cup is the biggest tournament in sport and attracts an unrivaled level of interest. Strong performances by the Saudi Arabian team will trigger excitement domestically and perhaps more importantly internationally for football… read more

Polska marka Reserved otworzyła sklep w Londynie

06.09.2017

Prezes firmy doradczej Brand Finance David Haigh przyznał w rozmowie z PAP, że "wprowadzenie się Reserved na Oxford Street oraz podpisanie kontraktu z Kate Moss jako ambasadorką marki wzbudziło ogromne zainteresowanie w mediach i branży". read more

How brands can cash in on new royal baby

04.09.2017

"It is a tremendous marketing opportunity for producers and retailers of baby products, who can build their promotional campaigns around the good news from Kensington Palace," said David Haigh, CEO of Brand Finance. read more

AT&T tops ranking of telecom companies with $87bn

31.08.2017

The Brand Finance report listed the top telecom companies in ranking of the value of their brands. The report included only one Egyptian company, Telecom Egypt, which came in the 170th spot amongst 500 companies included in the report.… read more

Dacia, emag și Dedeman, primele branduri din România

29.08.2017

Este primul studiu făcut pe România de compania internațională Brand Finance, specializată pe evaluări de brand și marchează, practic, intrarea firmei pe piața din România. Managing Director pentru România este Mihai… read more

Podcast: L’Héritage de Diana

24.08.2017

A l’occasion du vingtième anniversaire de la mort de Lady Di, France 2 proposera un documentaire inédit écrit par Stéphane Bern et réalisé par Guillaume de Lestrange. Découvrez un… read more

Manchester United es la marca de futbol más valiosa del mundo

24.08.2017

De acuerdo con Brand Finance, el éxito del United es resultado de la herencia que dejó Alex Ferguson en el equipo, así como de la capacidad de transformar el espíritu comercial del club en fructíferos… read more

Infosys risks damage to firm’s reputation, says Brand Finance

23.08.2017

London-based Brand Finance, a leading independent branded business valuation and strategy consultancy outfit with presence in over 20 locations across the globe, has called for a quick resolution to the ongoing imbroglio at Infosys so as to… read more

Brand Finance lists Nigeria’s most valuable brands

21.08.2017

Brand Finance has named Nigeria’s most valuable companies. Dangote Group emerged as Nigeria’s most valuable brand. Dangote Group is a Nigerian manufacturing success story. read more

De 50 meest waardevolle bedrijven | merken van Nederland

21.08.2017

Shell is met een merkwaarde van €32 miljard het sterkste merk van ons land. Verder bestaat de top vijf van de sterkste merken van ons land uit KPMG, ING, Philips en Rabobank. read more


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