The beauty industry continues to be one of the most resilient but also one of the most competitive industries around. This year marks the publication of the fourth 50 Most Valuable Cosmetics Brands league table, calculated by the world's leading brand valuation consultancy, Brand Finance. As ever, findings are illuminating.
"As well as calculating brand values,we also allocate a brand rating", says David Haigh, founder and CEO of Brand Finance plc. "In the list of the top then cosmetics brands by rating, they all have 'triple A' ratings, which is quite unusual. You rarely get so many highly rated brands in one sector." What this shows is that beauty is a very highly contested sector involving a lot of brands.