Brand Finance Plc values The UK Monarchy ‘Brand’ at £44 billion ($70 billion)


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  • The intangible asset value of the Monarchy is £26 billion and a tangible asset value of £18 billion according to a new study launched today by Brand Finance.

  • The Queen’s Diamond Jubilee celebrations in 2012 are due to give an estimated £924 million uplift to the Leisure, Tourism and Accommodation industry.

  • However, the extra Bank Holiday costs the UK Economy around £1.2 billion. 

Brand Finance has launched a study on the Monarchy as a ‘brand’ to coincide with the Queen’s Diamond Jubilee celebrations. The latest report values the Monarchy from an economic perspective and as a brand with an impact of £44 billion on the UK Economy as well as assessing the emotional, political and constitutional arguments for The Royal Family. The Monarchy’s contribution to the UK economy is considerable and in this Diamond Jubilee year of 2012 Brand Finance estimates the revenue uplift to the UK economy will be £2.4 billion offset by costs of £1.4 billion giving a net uplift of £1 billion to GDP. 

UK businesses also benefit from Royal Warrants and Brand Finance research has valued the scheme at £4 billion and there is also a significant reputational benefit to individual UK businesses from the Monarchy once they have been granted a Coat of Arms which Brand Finance valued at £400 million. 

Brand Finance’s new study has also taken into account the costs of the Monarchy which in the long term are valued at £7.6 billion after including the Civil List (valued at £461 million), Property Maintenance (valued at £387 million) and Security for the Royal Family which is valued at £3.2 billion. However thanks to the Jubilee there will be an uplift to Leisure, Tourism and Accommodation in 2012 of £924 million (£600 million of recurring revenue from the Monarchy and £324 million specifically due to the Jubilee) which indicates that the Queen's Diamond Jubilee alone will instigate an uplift of nearly a billion.  

David Haigh, CEO of Brand Finance, commenting on the latest findings stated: “The Monarchy is one of the most valuable of all British brands. Whatever one thinks about the constitutional principle, there seems little doubt that the institution of Monarchy adds significant annual earnings and long term economic value to the UK. For most of her reign, The Queen has managed the Monarchy expertly and she is currently doing a great job on an international stage. The Monarchy is a powerful endorsement for individual and company brands and for the nation brand and we believe that it is making a significant contribution to the task of driving Britain out of the recession.’

The Value of the Monarchy 'Brand'

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USD Millions ($)

Intangible Asset Value



Tangible Asset Value







For the full Brand Finance Journal Special Jubilee Issue visit:


About Brand Finance

Brand Finance plc, the world's leading brand valuation consultancy, advises strongly branded organisations on maximising their brand value through effective management of their brands and intangible assets. Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars.

Its clients include international brand owners, tax authorities, Intellectual Property lawyers and investment banks. Its work is frequently peer-reviewed by the big four audit practices and its reports have been accepted by various regulatory bodies, including the UK Takeover Panel.

Brand Finance is headquartered in London and has a network of international offices in Amsterdam, Bangalore, Barcelona, Cape Town, Colombo, Dubai, Geneva, Helsinki, Hong Kong, Istanbul, Lisbon, Madrid, Moscow, New York, Paris, Sao Paulo, Sydney, Singapore, Toronto and Zagreb.

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Robert Haigh +44 (0) 20 7389 9400.

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