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Nation Brands 2016 report: Singapore strong, US valuable


The US once more has the most valuable country brand while Singapore's is the strongest, according to Brand Finance’s annual National Brands report, with a strong correlation continuing to exist between a strong nation brand and investment attractiveness.


The US is the world's most ‘valuable’ country brand, according to consultancy Brand Finance’s Nation Brands 2016 report. Interestingly, it is also the most attractive destination for FDI. However, Singapore is the ‘strongest’ national brand and is also an FDI hotspot, thereby highlighting how small countries have the potential to punch far above their weight.

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