Brand Finance

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Press releases.

Baijius Overtake Whiskeys to Become World’s Most Valuable Spirit Brands

21.03.2017

·         Global brand study reveals values of the world’s top beer & spirit brands ·         Baijius account for 37.5% of total value vs… read more

Healthy Eating Leads to Slimmer Valuations of Fast Food Brands

20.03.2017

·         Brand values of the biggest fast food brands falling due to healthy eating & fast casual trends ·         McDonald’s is down… read more

Value of Unilever Brand Portfolio more than Double KraftHeinz

20.03.2017

·         Unilever’s portfolio of brands valued at $42.9 billion, more than double KraftHeinz ·         Food brands experience a challenging… read more

Shell’s Consolidation Strengthens World’s Most Valuable Oil & Gas

17.03.2017

 Shell maintains status as the world’s most valuable Oil & Gas brand with a value of US$36.8bn ·         Strategic divestment and marketing communications help to strengthen brand… read more

A380 Demand Fails to Take-Off Despite Airbus’ Marketing Efforts

16.03.2017

·        Airbus’ brand value falls 10% to US$9.2bn as innovative marketing fails to halt order decline ·       Innovative marketing campaigns have… read more

The World’s Most Valuable Logistics Brands Revealed

14.03.2017

·         UPS remains the most valuable logistics brand, valued at US$22 billion ·         FedEx completes the acquisition of TNT Express, the… read more

Essilor is the World’s Most Powerful Healthcare Brand

13.03.2017

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Brands are first evaluated to determine their power / strength (based on factors such as marketing… read more

Most Valuable Apparel Brand? Nike Just Does It Again

10.03.2017

·         Nike remains the world’s most valuable apparel brand, valued at US$32 billion ·         H&M expands its e-commerce footprint… read more

TJ Maxx’s Brand Value rises 79%

10.03.2017

·         TJ Maxx’s brand value reaches US$5.6 billion ·         Alibaba is the fastest growing retail brand, almost doubling in value… read more

The Value of China’s Top Brands Triples in Five Years

10.03.2017

·         Major study reveals China’s 100 most valuable brands ·         Total brand value of the top 100 has more than tripled in five years… read more

中国百强品牌价值用五年内增长了两倍

10.03.2017

·         最具影响力的品牌研究发布:2017年中国最有价值的品牌前100 ·         中国百强品牌价值五年内翻两倍,总价值达8230亿美元。银行和科技品牌总价值最高… read more

World’s Most Valuable Media Brands Revealed

08.03.2017

·         Disney is the most valuable media brand, up 10% in value to US$34.5 billion ·         Opening of Shanghai Disneyland propels revenue of… read more

Tobacco Brand Values Hit New Highs In Spite of Regulation

03.03.2017

·         Marlboro brand value hits record high of US$32.4 billion ·         The world’s most tobacco brand is successfully extending its… read more

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