Brand Finance

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Press releases.

Premium products put Apple’s brand value at risk

13.09.2017

Brand Finance CEO, David Haigh, commented on the launch of iPhone X and its implications for the Apple brand. “After a difficult period when analysts, commentators, and most importantly customers, began to lose faith in the once hugely… read more

Royal Baby No. 3 is Great News for British Brands

05.09.2017

Brand Finance CEO, David Haigh, comments on the benefits the youngest royal-to-be will bring to British brands and the UK economy as a whole. “It is a tremendous marketing opportunity for producers and retailers of baby products who… read more

Romania’s most valuable brands revealed for the first time

29.08.2017

·         Dacia is the most valuable Romanian brand, worth €1.2bn ·         At €206m, Dedeman is the most valuable brand with 100%… read more

Primul clasament al celor mai valoroase branduri românești

29.08.2017

·         Dacia este cel mai valoros brand românesc, cu o valoare de 1,2 miliarde euro ·         Cu o valoare de 206 milioane euro, Dedeman… read more

Neymar transfer is PSG brand’s first-class ticket to China

04.08.2017

•    New market research study suggests Neymar can help PSG brand grow in China •    Neymar is the 3rd most popular footballer in China after Ronaldo and Messi •    Only 1% of… read more

Manchester United dominates in China, ahead of Bayern Munich and Real Madrid

31.07.2017

·         Guangzhou Evergrande and Manchester United: the two most popular teams in China ·         56% of all Chinese fans follow a Premier League… read more

South African Brands Overcome Unstable Conditions

26.07.2017

·         Total brand value in the table increases 3% year-on-year to R395 billion ·         Capitec, the fastest growing bank brand, is up 25% in value to R5 billion… read more

Nuevas normas en reporting exigidas para poner en valor los $35 billones a los activos intangibles

29.06.2017

Según el informe Global Intangible Finance Tracker (GIFT™) de Brand Finance, la publicación de los activos intangibles sigue siendo claramente baja. En la actualidad, casi tres cuartos del valor intangible global, unos 35… read more

Experts Demand End to Illogical Financial Reporting Rules that Exclude $35tn of Intangible Value

27.06.2017

According to the Brand Finance Global Intangible Finance Tracker (GIFT™), the disclosure of intangible assets remains disappointingly low, with US$35 trillion, or almost three quarters of global intangible value, not reflected in… read more

EDP mantém liderança, como marca portuguesa mais valiosa

19.06.2017

A EDP mantém-se como marca portuguesa mais valiosa, segundo o estudo Brand Finance Portugal 25, elaborado pela consultora Brand Finance e que avalia as marcas de diversos sectores e países a nível mundial. A EDP foi… read more

Mexico’s Strongest and Most Valuable Brands Revealed

14.06.2017

·         OXXO is Mexico’s strongest brand with a brand strength rating of AAA+. ·         Pemex, the country’s most valuable brand at… read more

Brand Finance revela las 50 marcas más valiosas de México en 2017

14.06.2017

·         Calificada con AAA+ por su fortaleza de marca, OXXO es la marca más fuerte de México, tras ambiciosos planes de expansión… read more

Banks continue to dominate the Brand Finance Singapore 100

12.06.2017

ComfortDelGro and Genting Singapore replace Semcorp and Keppel in the top 10 UOB posts the highest brand value gain amongst the 3 banks and also joins in the Brand Finance Global 500 ranking for the first time. Total value of Top 100… read more

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