Brand Finance

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Interview with Mr. Malay Mukherjee, Global CEO, Essar Steel

Unni Krishnan, Global Strategy Director of Brand Finance plc and Mr. Malay Mukherjee, Global CEO of Essar Steel and Former Board Director of Arcelor Mittal discuss the challenges facing brands in the steel industry. What are the short and long term issues affecting brand value today and where do future opportunities lie? 

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