When we think of the best-known brands in the world, we’re really not thinking of the name of the product, but of the way we feel about it. Consider iconic brands like Coca-Cola, Nike, Disney, Apple, and countless others.
These names evoke a feeling about what they represent to us. They are aspirational brands in the minds of consumers, and therefore carry a premium over similar but lesser-known brands. The question is; how do we place a value on this premium? That’s where consultancy services come in.