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Brand Finance Switzerland


Alicia Keys Ditches Blackberry


 Managing Director of Brand Finance Canada, Edgar Baum, sits down with Howard Green to discuss the failed partnership between Blackberry and Alicia Keys. Watch the interview here:   read more

How Much is Brand Santa Worth?


David Haigh, CEO of Brand Finance, estimates that "Brand Santa" is worth around $1.6 trillion - some twenty times the size of Apple. Watch the video from CNBC's 'Closing Bell' here . Read the press release here . read more

The Future of Brand Mandella


From political posters to bottles of wine and kitchen aprons, the face and name of Nelson Mandela are a potent commercial and political brand in South Africa. David Pollard and Brand Finance CEO David Haigh look at what changes his death… read more

Press Releases

Ferrari – The World’s Most Powerful Brand


  The Brand Finance Global 500 is an annual study conducted by leading brand valuation consultancy Brand Finance . The world’s biggest brands are put to the test and evaluated to determine which are the most powerful and most… read more

Jingle Sells, Jingle Sells


  Jingle Sells, Jingle Sells - Brand Santa Worth $1.6 Trillion   Most of us will be expecting the latest branded goods this Christmas and we’ll be relying on Santa Claus to deliver them to us. But the latest research from… read more

Apple Pips Samsung But Ferrari World's Most Powerful Brand


Apple (US$87 billion) pips Samsung (US$58 billion) as the world’s most valuable brand but Ferrari is the world’s most powerful brand, according to leading brand valuation and marketing experts Brand Finance .    The… read more


BrandFinance® Nation Brands 2013


The BrandFinance® Nation Brands provides a comprehensive report on the world’s leading nation brands and presents an analysis of the impact that a country’s reputation and image has on foreign consumers and investors. This… read more

BrandFinance® Football 50 2013


As Bayern takes the top spot and the Bundesliga challenges its European rivals, read on to discover the key trends shaping football's biggest brands in 2013.   View online here .   read more

BrandFinance® Cosmetics 50 (published in SPC)


Procter & Gamble’s supremacy of the global beautymarket continues for a third consecutive year, with its Olay brand taking the top spot in the influential BrandFinance® Cosmetics 50. read more

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BrandFinance® Nation Brands 2013

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The Brand Finance Cosmetics 50 2014

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