Brand Finance Top 100 Canadian Brands 2014

A brand is much more than a logo or a slogan; it’s a total approach to doing business. The successes and struggles of companies such as Lululemon, BlackBerry and Yellow Media over the past decade show how valuable a brand can be, and how quickly its value can shrink if you don’t nurture and renew it.

Working again with Brand Finance, the leading global brand consulting firm, Report on Business presents its second annual ranking of Canada’s most valuable brands.

Embedded in the list of 100 are some sure bets, as well as some surprising falls from grace (see the aforementioned Lululemon). This year, we’ve looked more closely at Canada’s leading corporations abroad—and how they translate their core brand promise into a formula with global appeal.

Press releases

Where There’s a Wilson There’s a Way


Aviva CEO Adds Another £130 million of Brand Value to UK’s… read more

Middle East Brands Hit All Time High Despite Political Turmoil


The  Brand Finance Middle East 50 , the definitive list of the… read more

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Key stories

Brand Finance Has Moved


As of 12/11/14 Brand Finance has moved to its new office on 3 Birchin… read more

Fiat Chrysler Spins Off Ferrari to Get Cash as Debt Soars


Fiat shares surge after the company announced it would spin off… read more

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BrandFinance® Nation Brands Forum 2014


Brand Exchange 3 Birchin Lane London EC3V 9BW read more

BrandFinance® Singapore Forum 2014


Singapore Management University School of Accountancy Ngee Ann Kongsi… read more

BrandFinance® New York Banking Forum 2014


Presidents Room Harvard Club New York 35 West 44th Street New York… read more

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