Brand Finance Top 100 Canadian Brands 2014

A brand is much more than a logo or a slogan; it’s a total approach to doing business. The successes and struggles of companies such as Lululemon, BlackBerry and Yellow Media over the past decade show how valuable a brand can be, and how quickly its value can shrink if you don’t nurture and renew it.

Working again with Brand Finance, the leading global brand consulting firm, Report on Business presents its second annual ranking of Canada’s most valuable brands.

Embedded in the list of 100 are some sure bets, as well as some surprising falls from grace (see the aforementioned Lululemon). This year, we’ve looked more closely at Canada’s leading corporations abroad—and how they translate their core brand promise into a formula with global appeal.


Key stories

Manchester United's Worst Season Since 1992


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Shakespear Brand Value US$600 Million - CNN


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BrandFinance® Singapore Forum 2014


Singapore Management University School of Accountancy Ngee Ann Kongsi… read more

BrandFinance® New York Banking Forum 2014


Presidents Room Harvard Club New York 35 West 44th Street New York… read more

BrandFinance® London Banking Forum 2014


London Stock Exchange 10 Paternoster Square London EC4M 7LS read more

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