Brand Finance

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Services.

Brand Finance was established to ‘bridge the gap between Marketing and Finance’. By valuing intangible assets and providing strategic advice we enable more effective collaboration between marketers and finance teams, driving business performance.

We have expanded and broadened our scope over our 20 year history and drawing on expertise in strategy, branding, market research, visual identity, finance, tax and intellectual property, we now work not just with marketers and finance teams, but also brand owners, investors, lawyers, governments, tax professionals and many more.

Our services encompass VALUATIONS, ANALYTICS, STRATEGY and TRANSACTIONS which help clients understand the value of businesses and intangible assets. Projects can involve services from just one of these four groupings but using all four in succession creates a virtuous circle and is usually the most effective way of building long term brand and business value.

VALUATION

Valuations may be conducted for technical purposes and to set a baseline against which potential strategic brand scenarios can be evaluated.

TRANSACTIONS

Improve reporting and brand performance management by integrating market research, investment, market and financial metrics into a single insightful scorecard model to track performance and inform strategic decisions.

ANALYTICS

Analytical services help to uncover drivers of demand and insights. Identifying the factors which drive consumer behaviour allow an understanding of how brands create bottom-line impact.

STRATEGY

Strategic marketing services enable brands to be leveraged to grow businesses. Scenario modelling will identify the best opportunities, ensuring resources are allocated to those activities which have the most impact on brand and business value.

VALUATION

Valuations may be conducted for technical purposes and to set a baseline against which potential strategic brand scenarios can be evaluated.

ANALYTICS

Analytical services help to uncover drivers of demand and insights. Identifying the factors which drive consumer behaviour allow an understanding of how brands create bottom-line impact.

STRATEGY

Strategic marketing services enable brands to be leveraged to grow businesses. Scenario modelling will identify the best opportunities, ensuring resources are allocated to those activities which have the most impact on brand and business value.

TRANSACTIONS

Improve reporting and brand performance management by integrating market research, investment, market and financial metrics into a single insightful scorecard model to track performance and inform strategic decisions.


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