Return on Marketing Investment involves using marketing mix modelling and econometrics to help you understand what impacts your sales volumes and value. This can help you set budgets more effectively. By working closely together, we help you allocate spending to the most effective channels for boosting awareness, reducing churn, increasing acquisition and, ultimately, driving branded business value.
St. George’s Bank - ROMI
St. George’s Bank, an Australian financial institution, commissioned Brand Finance to conduct a brand investment project. The two components of the project were a brand valuation and marketing budget settings analysis. Following the performance of a strategic brand evaluation, Brand Finance linked marketing investment to value creation, determined the impact of the product-specific marketing on product sales, and evaluated the effectiveness of each sales channel. The scope of the project was personal banking, with an emphasis on Home Loans and Deposit Products in New South Wales, Australia. Brand Finance provided an independent opinion on existing marketing accountability procedures and recommended improvements.
Kathy Hatzis, Head of Corporate Marketing
“Brand Finance carried out a brand investment project for the Bank. This has influenced marketing and media planning decisions, and we are confident that the tools will increase marketing's contribution to shareholder value. The team have been impressed by Brand Finance's strategic value-add, understanding of both marketing and finance principles, technical knowledge and commitment to the project.”