A Brand Audit provides you with a systematic and independent examination of your brand(s) performance. In collaboration with selected experts, we provide you with recommendations for improvement by reviewing current internal practice and compliance across trademark and IP protection, visual identity implementation, licensing, customer experience, marketing management and market research.
Sime Darby - Brand Audit
Sime Darby is a Malaysia-based diversified multinational involved in key growth sectors, namely, plantations, property, motors, industrial equipment, energy and utilities. The property division of Sime Darby is the main consumer facing business unit of the conglomerate, therefore playing a significant role in driving consumer perception. Brand Finance conducted a brand audit for Sime Darby which included: an assessment of competitors in the property industry to identify gaps and perceptions amongst home owners; an assessment of the utility of the Sime Darby brand when used in new developments. Furthermore, recommendations were made with regard to future use of the Corporate Brand by the subsidiary and a top-line price premium analysis was conducted to understand the contribution of brand to the business success.