Brand Scorecard Tracking enables you to track your brand(s) performance overtime. Using our linkage model framework to understand the value chain through from marketing levers, to brand equity, to branded business value, we help you audit your current brand tracking programme and create bespoke solutions to help upward reporting and downward brand management.
Sprint - Brand Scorecard Tracking
Sprint, an American telecommunications holding company, commissioned Brand Finance to conduct a brand valuation and brand tracking exercise to develop a brand scorecard for use across Sprint’s business divisions. The model and scorecard covered Sprint’s wireline and wireless businesses. The brand scorecard used four indicators: perceptual measures; performance measures; customer measure; and value measure. The combined toolkit was used to evaluate the success of existing marketing initiatives and to aid decision-making on future marketing investment. Brand Finance subsequently taught Sprint how to use and apply the scorecards effectively.
Heineken - Frazer Thompson, Global Brand Director
“Brand Finance conducted a brand valuation and brand performance reporting system for key Heineken brands in a number of its international markets. Following a competitive pitch involving other well known brand valuation consultants, we chose Brand Finance for its expertise, flexibility and cost-effectiveness. The valuation involved extensive research and analysis of market research and financial data for both Heineken brands and competitor brands. I have no hesitation in recommending Brand Finance to conduct complex, high profile international brand valuation and measurement analysis.”